FoxBox application can be used for purchasing FMCG products with a just a few taps on the screen. This mobile application allows its users to choose from a list of items that can be filtered according to companies, brands, and other categories. It also shows the different offers that can be availed by the users while ordering a specific product. All the required products are delivered at the users’ doorstep without any additional delivery charges.
Many mobile FMCG brands primarily use the platform to serve ads. It lacks a great opportunity. Rather than thinking about mobiles as small screen televisions, brands should embrace the potential for interaction with their consumers. Brands can now deliver attractive and appealing experiences, as well as a call to action, resulting in consumers buying products nearby. This is the potential for FMCG and mobile.